Lotto through the years.
A legacy of Movement from Montebelluna to the world, here's how Lotto shaped the game-on courts, fields, and streets.
We don't just make shoes. We build a legacy of sport.
Founded in 1973 in Montebelluna, Italy's footwear heartland, we started with tennis shoes built on passion and craftsmanship. From basketball, volleyball, athletics, and soccer, our journey has always stood for performance, passion, and fair play—marked by our iconic "double field" logo.
1973
The beginning
Lotto is born in Montebelluna, Italy, starting with tennis shoes and quickly expanding into other sports. The iconic double field logo debuts—symbolizing passion, play, and fair competition.
From local courts to global arenas, Lotto continues to innovate, blending Italian design with performance-driven technology to move athletes forward—on and off the field.
1970s
Tennis takes off
Lotto becomes a tennis favorite, earning organic endorsements from stars like John Newcombe andTonino Zugarelli, setting the tone for future success.
1980s
Stepping into football
Lotto launches its first football shoes, celebrates Dino Zoff’s World Cup win, and partners with elite athletes across soccer, tennis, and athletics, expanding to 60+ countries.
1990s
Icons and innovation
With Navratilova, Becker, and Muster in tennis, and big football wins with AC Milan and Croatia’s 1998 World Cup run, Lotto becomes a symbol of high-performance style.
2000s
World champions wear Lotto
From Cafù’s 2002 victory to Italy’s 2006 World Cup triumph, Lotto dominates the global stage. It also introduces the Zhero Gravity, the world’s first lace-free football boot.
2010-2015
Breaking boundaries
Lotto celebrates wins at Wimbledon and Roland Garros, backs Spain’s 2010 World Cup, and powers Costa Rica’s 2014 underdog story—all while pushing design innovation.
2015–2020
Expanding the game
From tennis titles and Davis Cup wins to embracing Padel and supporting events like United for Peace, Lotto stays at the heart of sport and community.
2020–2025
Fashion meets sport
Lotto hits the Milan runway with Damir Doma and shines in football with Hoffenheim’s UEFA qualification—proving style and performance can move together.