From Italy to the world: The Lotto legacy
Lotto began in 1973 in Montebelluna, Italy, driven by a passion for sport and Italian craftsmanship.
What started as a small family business making tennis and football shoes quickly grew into a global brand trusted by athletes and sports enthusiasts alike.
Legacy meets lifestyle
From icons of the game to everyday athletes, Lotto has always been about movement that matters. Not just chasing medals, but moments — on the court, the street, or anywhere in between.
We bring joy to sport
When you are running, training, playing, or just living life, it isn’t the pressure to compete, but the joy of movement that fuels performance.
So you can take your game anywhere.
So you bring the heat on and off the field.
So you don’t take the game too seriously.
Whether you're a pro athlete, a weekend jogger, or a streetwear lover,
when you move, Lotto moves with you.
Sports are more than just a game—they’re a way to connect, inspire, and move together. Join the Lotto community and be part of a global movement that celebrates play, passion, and performance.
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